Get your business involved in our vision by donating a portion of sales. Your business, customers and community will be part of something truly meaningful, changing the way we understand and manage mental illness all over the world.
Getting started
There are two ways to get involved as a business.
Join our Retailers Doing Good program
This is for businesses who can make a long term fundraising commitment as an official Retailer Doing Good.
As part of the program, we have a couple of conditions. We ask that you:
- commit to donating a portion of your profits for at least 12 months
- transfer all funds and submit a financial statement by the end of each financial year.
This kind of commitment is one of the most meaningful ways to support Black Dog’s life-changing research, education programs and mental health services.
Sign up now if this is for you!
Setup a short-term fundraiser
If you’re not sure if you can commit to at least 12 months, that’s totally fine. We would still love your support.
Create your own fundraising page online and just tell us more about what you’re planning when you register.
Chris’s Meaningful Moment
During the COVID-19 lockdowns, Chris watched first-hand as his 18 year old daughter Grace and her friends experienced the devastating effects of the pandemic on their mental health.
So, with a background in skin care, he created ‘Unlabelled’, a skin care brand that donates 100% of its profits to charities like Black Dog Institute, to help prevent youth suicide.
“As parents, you just want to do something to help.”
“Young people who previously had no known issue, now struggle with things like eating disorders, anxiety and depression. We could see this was just the tip of the iceberg.”
“Knowing that what you are doing can potentially save young lives, even if you just help save one life, it is worth the effort,” he said.
“The most rewarding feeling in the world is doing something that helps other people.”

What will your meaningful moment be?
We're in this together
When you make the incredible choice to fundraise for us, we're here to support you. Every step of the way. We’ll help you get started and send you great advice and tips along the way.
We’re always here to chat if you need it. If you have a question, get in touch with our friendly team on fundraising@blackdog.org.au.