Zach's Black: A Rub With a Reason
Zach's Black isn't just another rub in our range. It carries a story we'd rather didn't need telling.
Like too many Australian families, the BBCrew has been touched by suicide. We've lost people who mattered. And in building this product, we kept coming back to the same thought: BBQ has always been the thing that brings people together. The slow cook, the shared feed, the conversations that happen around a grill that don't happen anywhere else. So it felt right that a product born from loss would do exactly that, with a purpose attached.
For every canister of Zach's Black sold, BBCrew Foods & Zach's Smoke Show will donate $2 to the Black Dog Institute to fund world-leading research, early intervention, and mental health support for Australians who need it most. Every cook, every sprinkle, every backyard gathering becomes a small contribution to a much bigger fight.
